PR Opportunities

Several PR opportunities are available at Interop New York 2009 to help maximize your company's exposure at the event. All of the following services are included at no charge for Interop New York exhibitors:

Conference Call: PR Opportunities and Best Practices at Interop
This call recently discussed all PR opportunities available to Interop New York exhibitors and best PR practices at Interop. This discussion with the Interop PR specialist was recorded and can be downloaded here.

PR Strategy and Counsel
The Interop PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Interop that will be of interest to your company. Contact , PR Manager or , PR Specialist for information.

Inclusion in Interop 'Preview' Press Release
We will be issuing a September 8th press release detailing exhibitors announcements at the event. The deadline has now passed to participate in this opportunity.

Editorial Opportunity - Executive Interviews
Thank you to those exhibitors who will be launching products or services at Interop New York that submitted information to be considered for a podcast interview. We will be in touch the week of September 8th regarding the status of your proposal.

The deadline for participation in a podcast interview has now passed.

Meeting Rooms for Press Briefings
Beginning August 18th, press meeting rooms can be reserved in 1/2 hour or one hour increments for exhibitors who have secured meetings with press/analysts during the event. Please submit requests via email to and include the following information: company name, name and contact information of person requesting meeting, meeting time and length, and press/analyst attending the meeting.

The meeting rooms are located inside the Media Center. Last day to pre-reserve a room is September 11th. After this date room reservations can be made on a first-come-first-serve basis at the event.

The Media Center may only be used by registered exhibitors, representatives, press and analysts. For each meeting, one attendee must be registered as press (journalist/analyst/blogger) and the other must be a registered exhibitor.

Media Briefing Hours of Availability:

Tuesday, September 16 8:00 a.m. - 5:00 p.m
Wednesday, September 17 8:00 a.m. - 6:00 p.m
Thursday, September 18 8:00 a.m. - 5:00 p.m
Friday, September 19 8:00 a.m. - 1:00 p.m

Media Center Location:

The Media Center is located on Level 4 on the 4B Terrace of Javits Conventions Center.

Access to the Interop New York 2009 Press/Analyst List
The Interop New York press/analyst list is available for exhibitors beginning August 18th, 2008 only through the Exhibitor Resource Center. Please check in the Exhibitor Resource Center on August 18th to download the list.

PR agencies will need to obtain login information from their client for access to the press list. This database will be updated regularly beginning August 18th until the event, with the final press and analyst attendee list uploaded the week after the conclusion of Interop New York. This informaiton will give you the opporutnity to coordinate on-site interviews and meetings with press and analysts prior to the event.

Guide to Engaging the Media
Develop an effective media relations strategy for the event using the Guide to Engaging the Media, which provides recommendations for organizing media relations efforts at Interop New York .

Press Release Guidelines
Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, follow these guidelines:

  • Event boilerplate should be included in the press release (see boilerplate below)
  • The date and location of the event should be included in the first paragraph: Interop New York 2009 is happening September 15-19 at the The Javits Center
  • If you would like to include a quote from Interop GM, Lenny Heymann, send your release and suggested quote for review and approval to Interop PR Specialist . Please allow 24-48 hours turnaround time.

If you have any questions regarding release guidelines or need additional information, please contact Joylyn Tanner, Interop PR Specialist, at .

Interop Boilerplate

About Interop®
Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb’s family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit www.interop.com.

Exhibitor PR Service Partner: PR Newswire
PR Newswire is the official news service for Interop New York . PR Newswire provides global electronic distribution, targeting, measurement, translation and broadcast services on behalf of 40,000 corporate, government, association, and other customers worldwide.

Press Coverage from Interop New York 2008
Read comments from the press from 2008 Interops for a better understanding of the feedback from previous years' events.

If you would like more information about the many services that PR Newswire provides, please call 1-800-858-7057 or e-mail and mention Interop New York .

For further information on:

  • Promoting company participation at Interop New York
  • Interviewing Interop executives
  • Exhibitor and vendor related questions
  • Other exhibitor support

Please contact:

Natalia Wodecki
PR Manager
email:
415-947-6762

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