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IT AUTOMATION AT INTEROP SPONSORED BY:
Kaseya

IT AUTOMATION WHITE PAPERS:

Kaseya: The Case for Automation

Global Events

Interop Las Vegas
May 17 - 21, 2009
Mandalay Bay Convention Center
Las Vegas, NV

Interop Tokyo
June 8 - 12, 2009
Makuhari Messe (Nippon Convention Center)
Tokyo, Japan

Interop São Paulo
September 2 - 3, 2009
Transamerica Expo Center
São Paulo, Brazil

Interop New York
November 16 - 20, 2009
Jacob K. Javits Convention Center
New York, NY

Conference: IT Automation Track

Track Chair:
Rick Sturm
President
Enterprise Management Associates, Inc.

Despite many technological advances, IT remains very inefficient, consuming vast amounts of resources (money, personnel and energy). This track will look at how to increase the productivity, while reducing the cost of IT operations through automation and the application of industry best practices. Automation allows IT to reduce costs and deliver higher levels of service to users. The sessions in this track will show you the steps to take and the tools that you will need to improve the performance of your IT operations.

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Wednesday, September 17
11:00 am–12:00 pm	Conference Sessions Solving Critical Business and IT Problems with IT Automation Increasing complexity, manual processes, plus operational tools that are difficult to use and are not integrated can cause significant problems for enterprises, including excessive downtime, large-scale errors, loss of data, and compliance problems. IT and business executives face many challenges in trying to solve these problems, while keeping labor costs down, providing adequate service levels, and driving operational efficiency. This is especially true in critical IT functional areas such as Service Level Monitoring, Event Lifecycle Management, and End-User Service. Meanwhile, tremendous advances have been made in automating IT functions. Today's tools have become quite sophisticated and "intelligent." This session will explain how IT Automation can provide a large measure of relief. You will learn how automation can help you reduce IT costs, deliver higher levels of service and ensure more efficient resource utilization. You will also learn what types of tools you should consider when planning to automate various IT functions. Speaker - Steve Brasen, Analyst, Enterprise Management Associates Steve Brasen Analyst Steve's career at Enterprise Management Associates (EMA) follows 19 years of industry experience in system operations and engineering. Prior to joining EMA, Steve managed an Enterprise Storage Operations team at Agilent Technologies, which involved supervising a global 24x7 support team, implementing support procedures and providing technical solutions to enhance the enterprise storage environment. Steve began his career as a Systems Administrator for UNIX International, learning the industry and assisting in the development of the open system standards for the first release of UNIX System V.4. He continued to enhance his career in operations as a Senior UNIX Administrator for AT&T and Bell Communications Research (Bellcore). As a Senior Analyst for the Vital Records department of Wall Street firm, Salomon Smith Barney, Steve redirected his career to engineering and managing enterprise storage systems and applications. As a Systems Engineer at MCI Worldcom, Steve was instrumental in implementing the NIP switching system for British Telecom (BT) and designed operating system specifications for the Next Generation Service Node (NGSN). Steve's "in the trenches" experience in operations support provides EMA with a unique perspective on actual IT operations concerns, needs and solutions.
1:30 pm–2:30 pm	Conference Sessions Automating the Service Desk Effective automation of service request management processes is key to the success of an overall service management strategy. This session will explore how integrated service request management can provide a foundation for delivering the visibility, control and automation needed to deliver top quality service. Speaker - Don O'Toole, Director of Tivoli Strategy, IBM Don O'Toole is a marketing and business development professional with more than 20 years experience in the information technology industry. Over the course of his career with IBM, he has held a variety of positions in IBM's software, hardware and services businesses. Don has extensive expertise in the software industry. He began his IBM career as part of the IBM SNA software development team in Research Triangle Park, NC. In 1993, he became a Brand Manager for IBM's TCP/IP software products. In 1995, he led the business development and market launch of IBM's Internet Connection software family, which included IBM's first web browser and HTTP server offerings. Don joined IBM's Internet Division in 1996 and was a key member of the team that developed IBM's e-business strategy. He has had leadership roles in a number of IBM's recent acquisitions including the purchases of Micromuse and Candle. Don also has led marketing initiatives for a variety of emerging software technologies including the launch of IBM's Web Services initiative in 2001. Currently, Don is Director of Strategy for IBM's Tivoli software brand. He is responsible for leading the strategic direction of Tivoli's Service Management software portfolio. Don holds an MBA from the University of North Carolina at Chapel Hill and a BS from Syracuse University. He is a current master's candidate at Syracuse University's School of Information Studies.
2:45 pm–3:45 pm	Conference Sessions Business Service Automation: Aligning the Technology Infrastructure with Business Goals Historically, enterprises have operated with a technology-centric view of the technology infrastructure and attempted to create standardized processes across technology "silos". However, today's organizations are faced with the reality that this component approach is not enough to meet the dynamic requirements from the business. This is driving organizations to move toward processes and technologies, such as Business Service Automation, that enable a more flexible, business-driven approach to infrastructure management. In this session, learn why industry experts are urging customers to turn their strategies towards a more comprehensive approach that automates the entire business service, and how to derive more value out of technology operations. Speaker - Sharon Chang, Director of Product Marketing, Server Automation Software, Hewlett Packard Company Sharon Chang is the Director of Product Marketing for HP's market leading Server Automation software. Sharon joined HP through the company's acquisition of Opsware in 2007. At Opsware, she led product marketing efforts for the company's Server Automation product since joining in 2004. Her background includes a variety of product management and product marketing roles with NEC Europe and the HP Network Server Division, now Industry Standard Servers. She holds a Bachelor's Degree from University of the Pacific and an MBA from University of Southern California.
4:00 pm–5:00 pm	Conference Sessions Improving Network Performance and Efficiency with Automation Today's networks are highly complex, dynamic environments. Managing them can be very time consuming. Change and configuration management and routine administrative tasks are just some of the activities that consume valuable time. It is imperative that IT organizations find more efficient ways to manage their networks. Automation may offer relief, but will the "cure" be worse than the problem? In this session, you will learn about new technologies that are available to help simplify the challenge of automating network management. You will also learn about best practices that you can apply in your company to improve productivity while reducing costs and risks. Moderator - Rick Sturm, Founder and President, Enterprise Management Associates, Inc. For the past 25 years, Rick has been dedicated to the field of information technology. As a former Chief Architect for Network and Systems Management, he witnessed first-hand the challenges of enterprise management. At that time, management platforms were in their infancy. With the advent of the Internet, the landscape of managing enterprise computing and communications had forever changed. Prior to founding EMA, Rick worked in senior IT roles at US West and A.C. Nielsen. It was at this time that Rick realized how critical it was to effectively manage this technology. Equally important, he saw that not one industry analyst firm was positioned to offer specialized technical information and business guidance about management software and services. As a result, EMA was born. Throughout his distinguished career, Rick has remained an active figure in the industry. As a member of the Internet Engineering Task Force (IETF), he was co-chair of the Applications MIB Working Group that developed the standards for managing application software with SNMP. Rick was co-founder of the OpenView Forum and served as its first President and as a member of the Board of Directors. He was also co-founder of the Enterprise Management Institute. Rick has authored over 100 articles about various aspects of enterprise management that have appeared in leading trade publications, including Network World, Information Week, Computerworld, Network Computing, Data Communications and Internet Week. He was the Technical Editor of The OpenView Advisor and has also co-authored four books, The Foundations of Application Management, Foundations of Service Level Management, SLM Solutions: A Buyer's Guide and Working with Unicenter TNG. As a recognized and widely quoted authority on management software and services, Rick has regularly spoken at leading industry events in the North America, Australia, Asia and Europe. Speaker - Bruce Sweet, Vice President of Business Development, NetScout Systems, Inc. Bruce Sweet co-founded NextPoint Networks, Inc. in December 1996 and served as a Director and as Vice President of Engineering and Product Development. Since the acquisition of NextPoint by NetScout in July 2000, Mr. Sweet had served as Vice President, Engineering, Capacity Management, from July 2000 to December 2000. In January 2001, Mr. Sweet assumed the position of Vice President, Engineering Services and Customer Satisfaction. Currently, he serves as Vice President, Business Development. Prior to founding NextPoint, he was the Director of Network Management within Digital Equipment Corporation's Network Business Unit . Mr. Sweet holds two patents in network performance management. Speaker - Darren Orzechowski, Director, Marketing , EMC Darren Orzechowski is Director, Marketing for EMC's Resource Management Software Group, responsible for the Voyence product line. Darren joins EMC from Voyence, where he was VP Marketing. Prior to Voyence, Darren held VP Marketing positions at Smarts and Aprisma, and managed corporate marketing for Cabletron. Darren holds a BS from the S.I. Newhouse School at Syracuse University and an MBA from Plymouth University. Speaker - David Cramer, VP Marketing, Alterpoint David Cramer has more than 15 years of enterprise software marketing experience. David currently serves as Vice President of Marketing and Products at AlterPoint, a leading provider of network management solutions. Prior to Alterpoint, David directed all product marketing activities for Motive, Inc's enterprise business unit. David also worked at NetSolve, a leading managed service provider, where he was responsible for the company's network and security management product lines until they were acquired by Cisco Systems in 2003. Before NetSolve, David held senior positions at Data Return, Nortel Networks and Architel Systems. David started his career in investment banking. Speaker - Jim Alves, EVP Product Marketing, Kaseya Jim Alves EVP Product Marketing Kaseya Corporation As the EVP of Product Marketing for Kaseya, Jim manages product marketing, which includes the definition and development of Kaseya's products and channel strategy. His understanding of the market and past experience is the foundation for his belief that building a strong channel is the key a successful business. With 24 years in the software, computer and consulting industry, Jim's experience has been vital in developing Kaseya's direct and channel based sales and marketing programs worldwide. His past position at Platinum Software taught him that the channel needs constant care and feeding, otherwise it will move to the next thing. Speaker - Steven Guthrie, Director, Product Marketing, CA Steve Guthrie has spent the past decade in the networking and telephony markets as an active participant in the emergence of LANs, WANs and IP technologies and most recently with unified communications such as IP voice, video, presence and messaging. As the director of product marketing for CA's Network and Voice Management Solution, which includes the eHealth performance manager, SPECTRUM fault manager, and eHealth for Voice phone system manager offerings, Guthrie is responsible for understanding how enterprises, public-sector agencies, telcos and managed service providers use network and voice management solutions and for communicating these experiences and industry best practices to help other organizations optimize their converged network investments and achieve high end-user satisfaction. Additionally, he works in conjunction with product management to understand the needs of large enterprises, telcos and MSPs and define solutions that span these customers' existing networks as well as the networks they are building to support the fast-growing demand for IP services for voice, video and data. Prior to joining CA, Inc., Guthrie was director of global product marketing for Integrated Research. of Sydney, Australia, which develops and sells the PROGNOSIS IP telephony management software solution for large enterprises and managed service providers. Prior to this, he was vice president of marketing at Xelor Software, a start-up based in the Boston area that was focused on solving new and complex business problems associated with time-sensitive, real-time IP communications contending for valuable and expensive bandwidth with data-centric applications. Prior to his appointment at Xelor, Guthrie was director of marketing at Pingtel, where he was recognized for his role in making the Pingtel phone a ubiquitous symbol of IP telephony and SIP-based communications.
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Conference: IT Automation Track