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CLOUD COMPUTING AT INTEROP SPONSORED BY:
RightScale

CLOUD COMPUTING THEME WHITE PAPERS:

RightScale: Application Architecture for Cloud Computing

Global Events

Interop Las Vegas
May 17 - 21, 2009
Mandalay Bay Convention Center
Las Vegas, NV

Interop Tokyo
June 8 - 12, 2009
Makuhari Messe (Nippon Convention Center)
Tokyo, Japan

Interop São Paulo
September 2 - 3, 2009
Transamerica Expo Center
São Paulo, Brazil

Interop New York
November 16 - 20, 2009
Jacob K. Javits Convention Center
New York, NY

Conference: Cloud Computing Track

Track Chair: Alistair Croll
Principal Analyst
BitCurrent

Computing as a utility has arrived. Companies are shifting from a world in which we run computers, to one in which we pay for computing. The benefits are tremendous: Cost-effective infrastructure that scales as needed, and an ability to focus on the business rather than the platforms. But the risks are high, and cloud computing may not be ready for prime time. Join some of the industry's most influential providers and thinkers for this in-depth look into the cloud.

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Wednesday, September 17
1:30 pm–2:30 pm	Conference Sessions Cloud Language: The Taxonomy of On-Demand Computing Clouds. Grids. PaaS. There are dozens of names to describe on-demand computing, and lots of confusion. This session tries to bring some order to the chaos, offering a comparison of different on-demand computing models including hardware-as-a-service, custom platforms, and large-scale compute infrastructures such as Hadoop. Speaker - Peter Laird, Managing Architect, WebCenter Product Group, Oracle Peter Laird is the Managing Architect for Oracle's WebCenter product group. In this role, Peter leads the architecture team and focuses on the future of the portal and enterprise application spaces. Prior to this role, Peter served as Chief Architect of the BEA SaaS Platform (a PaaS offering) and has continued to focus heavily on the cloud/SaaS/PaaS spaces. Prior to those roles, Peter was a long time architect and developer on BEA's WebLogic Portal product team.
4:00 pm–5:00 pm	Conference Sessions Cloud SLAs How reliable is the cloud? Enterprises demand predictable service levels, reliable delivery, and committed availability. This panel will look at what level of service we should demand - and can expect - from cloud computing infrastructure, as well as tools and best practices for measuring it. Moderator - Peter Laird, Managing Architect, WebCenter Product Group, Oracle Peter Laird is the Managing Architect for Oracle's WebCenter product group. In this role, Peter leads the architecture team and focuses on the future of the portal and enterprise application spaces. Prior to this role, Peter served as Chief Architect of the BEA SaaS Platform (a PaaS offering) and has continued to focus heavily on the cloud/SaaS/PaaS spaces. Prior to those roles, Peter was a long time architect and developer on BEA's WebLogic Portal product team. Speaker - Ben Cherian, Managing Partner, ServiceCloud Ben has spent most of his career standing in the intersection where infrastructure and application development meet. He is the managing partner at ServiceCloud, a consultancy that helps companies navigate through this new cloud computing world. ServiceCloud works with their clients to help them identify what belongs in the cloud and what doesn't and then they manage the whole solution for them. Previously, Ben founded and led ThinSpace, a mobile application integration firm. Before that, Ben founded and led MSB Systems, a networking consultancy and ERP integration firm. Speaker - Imad Mouline, CTO, Gomez Imad Mouline brings years of software architecture, research and development experience to Gomez. At Gomez, Mouline works with customers, analysts, industry groups and internal resources to help drive the Gomez technology and business strategy to meet customers' needs in the face of new business and technology trends. Prior to Gomez, Mouline held the position of chief technology officer at S1 Corporation for five years. There he played a variety of roles across departments, including engineering, product management, sales and marketing. Previously, Mouline served as director of engineering in the office of the CTO at BroadVision, after its acquisition of Interleaf. During his seven years at Interleaf, Mouline held various professional services and engineering roles, where he ultimately served as the director of engineering for product architecture, while contributing code to one of the products. Mouline has spoken at various user conferences and technology events. Mouline is a valued source to media, analysts and bloggers on a range of topics, including how to engineer customer experience into online applications and services. Mouline is a graduate of the Massachusetts Institute of Technology.
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Thursday, September 18
2:00 pm–3:00 pm	Conference Sessions Running Clouds: What the Big Guys Know A very small number of companies generate the vast majority of today's web pages, from Facebook applications to hosted sites. With compelling economics, they may be running most of the world's computing in a short while. This panel gets behind the scenes with some of the world's Big Cloud operators for a look at what they know about running large-scale computing. Moderator - Peter Laird, Managing Architect, WebCenter Product Group, Oracle Peter Laird is the Managing Architect for Oracle's WebCenter product group. In this role, Peter leads the architecture team and focuses on the future of the portal and enterprise application spaces. Prior to this role, Peter served as Chief Architect of the BEA SaaS Platform (a PaaS offering) and has continued to focus heavily on the cloud/SaaS/PaaS spaces. Prior to those roles, Peter was a long time architect and developer on BEA's WebLogic Portal product team. Speaker - Jim Salem, Architect, Intuit Quickbase For the past 25 years, Jim Salem has been a pioneer in distributed computing and in the software/platform as a service space. He has extensive experience in all aspects of internet service delivery including scalable hosting infrastructure design, automated application provisioning, efficient storage and server management, and 24x7 operations. Since 1999, Salem has served as Chief Architect of Intuit QuickBase where he has been responsible for designing, building, and delivering fast, reliable PaaS and SaaS services to hundreds of thousands of users in more than half of the Fortune 100 and thousands of smaller businesses. He has also held senior management positions at Intuit in engineering and internet operations. Prior to Intuit, Salem served as Director of Web Hosting Engineering at GTE Internetworking (BBN Planet) where he supported thousands of servers in ten data centers. Earlier, he was engineering manager at Thinking Machines, which developed a 65,536 processor parallel computing platform. Salem earned a B.S.E.E. degree from M.I.T. in 1984. He is based in Massachusetts. Speaker - Jinesh Varia, Technology Evangelist, Amazon Web Services Jinesh has over 9 years experience in XML and Web services and has worked with standards-based working groups in XBRL. Prior to joining Amazon as an evangelist, he held several positions in UBmatrix including Solutions Architect, Enterprise Team Lead and Software engineer, working on various financial services projects including Call Modernization Project at FDIC. He was also lead developer at Penn State Data Center, Institute of Regional Affairs. Jinesh's publications have been published in ACM and IEEE. Jinesh is originally from India and holds a Master's degree in Information Systems from Penn State University. He plays tennis and loves to trek. Speaker - John Engates, CTO, Rackspace John Engates is CTO for Rackspace, where he is responsible for R&D and for guiding the technical direction of Rackspace's cloud computing platform. John has over 14 years of experience in the Internet and hosting industry.
3:15 pm–4:15 pm	Conference Sessions The Big Migration: Moving the Data Center to On-Demand There's a slow, inexorable exodus going on. First bursty seasonal computing, then storage, then eventually all but specialized tasks are moving out of the corporate data center and into the cloud. But this big migration is a gradual one. There are times when it doesn't yet make sense to embrace on-demand computing. We'll chart the course of a migration into the cloud with some of the industry's sharpest innovators in on-demand provisioning and deployment. Moderator - Alistair Croll, Principal Analyst, BitCurrent Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall. Speaker - Andrew Gross, Chief Scientist and Architect, Stacksafe Andrew Gross has over 16 years of experience in the design, development, administration and security of complex IT operations systems. In his current role as Chief Scientist and Architect at StackSafe, Gross is responsible for product architecture, evaluation of new technologies and research efforts. An expert in DSP algorithm design, architectural evaluation and source code review, Gross has extensive experience providing strategic consultation to companies on a variety of mission-critical operations and security issues. Prior to joining StackSafe, Gross served as a key software architect for Zenph Studios, an entertainment technology company. Gross also held the title of Chief Architect for Counterpane Internet Security, where he was responsible for the design of production operations and real-time forensic analysis systems in support of the Secure Operations Center. Gross conducted security research for the San Diego Supercomputer Center (SDSC), where he was responsible for covering a broad range of areas, including dynamic network monitoring and kernel auditing. In addition, he developed new tools for intrusion analysis and tracing and eventual system recovery. He also served as a network and security administrator for SDSC. Gross received his Ph.D. from the University of California, San Diego in 1997, where he wrote the seminal dissertation on computer forensic analysis. Speaker - Bert Armijo, VP Product and Marketing, 3Tera Mr. Armijo is co-founder and Senior Vice President of Sales, Marketing and Product Management for Cloud Computing firm 3tera, where he is responsible for product and service definition as well as building customer and partner relationships. Prior to 3tera, he was Director of Marketing with SolarFlare Communications, a fabless semiconductor startup developing 10GBASE-T. Earlier, he was co-founder and Director of Marketing for fabric computing pioneering startup Topspin Communications. At Topspin, he developed the company's product roadmap for transparently combining LAN, SAN and server area networks into a virtualized resource pool, now Cisco's V-Frame. Bert has also held management positions with Nortel Networks, Bay Networks, Rapid City Communications, Cipher Data Products, California Peripherals, CMS Enhancements, Everex and Mobius Technologies. Speaker - Michael Crandell, CEO and Founder, RightScale Michael has worked as CEO or EVP for 10 years in Internet-based, software-as-a-service companies, including eFax (Internet fax) and Celebros (e-commerce search). Earlier, he founded and ran two software companies in document creation and communications. Michael is equally comfortable with the business and technology sides of a company, and has experience taking a company from early stage to IPO. Michael received his B.A. from Stanford University with graduate studies at Harvard University. Speaker - Stuart Charlton, Chief Software Architect, Elastra Stuart Charlton is the Chief Software Architect for Elastra, a provider of Cloud Computing software infrastructure. Stuart specializes in the areas of systems architecture, RESTful web architecture, data warehousing, and is an avid student of lean & agile approaches to business processes and product development. Prior to joining Elastra, he was an Enterprise Architect with BEA Systems Worldwide Consulting, was the lead integration architect for a major Canadian telecommunications company, and has been a consultant and trainer for over a dozen organizations in the United States, Canada, and Japan. He is the co-author of CodeNotes for J2EE, published by Random House in 2002, and has written for leading online publications. Stuart resides in San Francisco, California.
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Friday, September 19
9:00 am–10:00 am	Conference Sessions Managing Applications in the Cloud When it's your application on their infrastructure, you have a hard time knowing what's happening. On-demand computing environments often hide details from application operators as a result of their virtualization. New computing means new management. This panel of experts and innovators looks at emerging best practices for managing applications when they're running in the cloud. Moderator - Alistair Croll, Principal Analyst, BitCurrent Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall. Speaker - Jean Marc Seguin, Chief Architect , Embotics Jean-Marc brings more than 18 years of design and development experience to his leadership role as Chief Architect at Embotics. Prior to that, he was Director of Engineering at Symbium, with broad-ranging management responsibilities spanning software applications through firmware and hardware development. With numerous patents granted, Seguin also worked at Mitel designing and building leading-edge, enterprise and telecommunications software applications. Speaker - Michael Baum, Co-Founder & Chief Corporate and Business Development Officer, Splunk In 2004, Michael co-founded Splunk with two friends and an ambition to assist humans in the battle against increasing IT complexity and the onslaught of machine generated data. As founding CEO, Michael led the team that quickly scaled Splunk from a geeky idea to one of the fastest growing private software companies in Silicon Valley. The company has delivered immediate benefit to more than 750 enterprises, service providers and government organizations and more than 250,000 users worldwide. Splunk has also been recognized as one of the top 100 places to work in the Bay Area with an amazing innovative and creative culture. Now Michael is leading the team building the Splunk's global partner ecosystem including developers, OEMs, resellers and IT service providers. Partners are extending the company's direct sales reach and capacity, accelerating growth through independent channels, creating new and innovative Splunk applications and supercharging their products and services by integrating IT Search. Previously Michael was VP E-Commerce Services at Yahoo!, VP E-Commerce at InfoSeek and Disney Internet Group. He is also co-founder of Collation, acquired by IBM's Tivoli Group, Arthas, acquired by Yahoo!, 280, acquired by Infoseek and Reality Online, acquired by Reuters. Michael was a software engineer at IBM¹s Silicon Valley Laboratory and a member of the original IBM PC development team. He received his B.S. in Computer Science from Drexel University and his M.B.A. from the Wharton Business School. Michael enjoys pontificating, writing and speaking about the battle of man versus machine, transparent business and consumerization of the enterprise. Speaker - Reuven Cohen, Founder & CTO, Enomaly Inc Reuven is a trusted adviser to client executives with strong team leadership, interpersonal and business skills gained at the technical development and ownership level. Extensive system design and implementation skills gained from designing, developing and implementing systems critical to business success for a variety of industries. Experienced at defining a strategic direction and developing the organizational consensus necessary to execute a successful strategy. Capable of leading teams and extracting business value from the application of innovative technology to intractable business challenges. Reuven was recently awarded the 2006 FITC Canadian Software Developer of the Year and was newly elected to the board of Advisors at Seneca-York University. He frequently speaks at conferences in Canada, US and Europe. He is extremely knowledgeable in all facets of emerging enterprise technologies. Speaker - Vipul Sharma, Co-Founder and VP Of Engineering, Fortisphere Vip has a demonstrated track record of more than 12 years of success in the design, implementation and management of multi-disciplinary engineering initiatives geared toward developing new and innovative technology solutions. In his extensive small and large firm experience, Vip has built strong and successful engineering organizations both on- and off-shore, re-oriented product directions from hardware to software, and worked with leading- edge technologies in the networking, virtualization, security and embedded space. His experience includes management and leadership positions at various companies, such as Verint Video Systems, Eden Networks, Cognio, Zagros Networks, Seneca Networks and Hughes Network Systems. Software developed by Vip and his teams has been deployed in large enterprises, such as Ford, ED Jones, Target, Mobil, Home Depot and Exxon. Vip has been granted three patent, and has filed many more in the QoS, Virtualization and security spaces.
11:30 am–12:30 pm	Conference Sessions Platform-as-a-Service: Building Business Processes in the Cloud Cloud computing is often referred to as hardware-as-a-service, implying openness and complexity. At the other end of the spectrum, SaaS does not offer much room for customization. But there's a middle ground, where providers offer an on-demand platform, often with its own coding and conventions. This session looks at how companies can build custom applications that run in the cloud, letting the platform provider worry about operations and data integration. Speaker - Adam Gross, Vice President of Platform and Developer Marketing, Salesforce.com Adam Gross is vice president of Platform and Developer Marketing at salesforce.com. At the company, Gross focuses on bringing platform, integration and development technologies to developers, ISVs and companies around the world to build on-demand applications on the Force.com platform and deliver them through the AppExchange marketplace. This work includes launching the company's first Web services API, which has grown to become one of the most popular business Web services available, accounting for over 50 percent of all of salesforce.com's traffic. Prior to salesforce.com, Adam was an early innovator in the Web services market, serving as Vice President of Product Marketing at GrandCentral Communications (recently acquired by Google). Prior to GrandCentral, Gross co-founded Personify, a San Francisco-based software company that provided personalization and analytics systems for some of the largest sites on the Web, and served as a technology analyst in Stanford Research Institute's Media Futures Program. Gross holds a B.S. in New Media Systems and Policy from Carnegie Mellon University. Gross is an accomplished speaker, having recently presented at some of the industry's most popular business and technology conferences including: - O'Reilly Emerging Technology Conference - MIT Technology Review Emerging Technology Conference - InfoWorld SOA Executive Forum - NYPHP Conference - eBay's Developer Conference - IBD Network - Web 2.0 and the Enterprise - Web 2.0 Expo
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